Delta Labs
We find where visitors are dropping off in your funnel and fix it before you lose any more money on traffic.
Official Shopify Partner
2026
Conversion Rate (CVR)
2.0%→4.0%
Same ad spend2.0%
Before
4.0%
After
Creates
2.0x
More sales
-50%
Lower CPA
2.0x
Higher ROAS
Founders know that scaling ads brings more traffic, but that traffic is colder and harder to convert. To keep scaling, you need a site that converts visitors into sales no matter how cold the traffic is.
This is how big brands scale. Their stores convert better, so the same ad spend produces more sales, a lower CPA, and higher ROAS.
Without changing anything else, a bump from 2% to a 4% conversion rate doubles sales, cuts your CPA in half and doubles your ROAS.
Input your numbers
Drag the sliders to match your store and see what you could make
Additional monthly revenue
+$10,200/mo
$340/dayfrom this lift
Adjust sliders to reveal additional revenue
Equations:
sessions × (improved CR − current CR) × AOV = additional monthly revenue
additional revenue − (extra orders × COGS) = additional monthly profit | Since this is traffic you're already paying for, ad spend doesn't affect this number — it really is free profit.
New themes. Rewritten product pages. Different offers. Another CRO audit… Most brands have tried some combination of them—with mixed results.
The problem isn't that every idea is wrong. It is that generic "best practices" that worked for one store might not work for yours. Every market and product is different. The solution is knowing which ideas actually work based on your customers' data, not some generic "best practice" list.
Whether it's abandoned carts, low AOV, or an underperforming product page, Delta Labs finds where shoppers are dropping off, fixes the problem, and A/B tests the change to prove it converts with your actual customers
You'll see what really works for your store. Every test result shows exactly what happened to conversion and AOV, and how much additional revenue and profit it created.
Current CVR
1.6%
Improved CVR
2.2%
Additional revenue
$10,200/mo
By changing the copy on your product page your AOV went up by 27% and your CVR went up to 2.2%. This change adds an additional $10,200 a month in revenue.
*actual display of what change summary looks like
Unlike others, we don't just look at your site and guess what might be wrong. We look at your actual site data, all of conversion history, heatmaps, your checkout process, and much more. We find where you're losing sales based on your actual data.
We then run an A/B test with the improved store setup to prove it works. Then we make the improvements on the live site, raising your conversion rate.
Profits go up exponentially with conversion rate. Without changing anything else, going from a 2% to 4% conversion rate doubles your amount of sales, halves your cost per purchase, and doubles your ROAS. So, we keep going. Doubling down on the winning tests. Over time the gains compound, increasing your conversion rate exponentially, getting you more profits, higher ROAS, and a lower cost per purchase.
Step 01
Unlike others, we don't just look at your site and guess what might be wrong. We look at your actual site data, all of conversion history, heatmaps, your checkout process, and much more. We find where you're losing sales based on your actual data.
Step 02
We then run an A/B test with the improved store setup to prove it works. Then we make the improvements on the live site, raising your conversion rate.
Step 03
Profits go up exponentially with conversion rate. Without changing anything else, going from a 2% to 4% conversion rate doubles your amount of sales, halves your cost per purchase, and doubles your ROAS. So, we keep going. Doubling down on the winning tests. Over time the gains compound, increasing your conversion rate exponentially, getting you more profits, higher ROAS, and a lower cost per purchase.
Since we make changes based on actual store data we have a 435% higher win rate than the industry standard.
A/B test industry average as of 2026. 87% Win rate is based on standard testing metrics for orthogonal array A/B testing. Individual results may be slightly higher or lower.
Win rate
Industry standard
20%
Delta Labs
87%
The industry standard is a 20% win rate even among professional CRO agencies. We crush that number with a whopping 87% win rate — more winning tests means more compounding lifts, less wasted experiment cycles, and a faster path to profit.
All you do is install our app. We handle all the data science, test creation, website analytics, and more. We even have developers implement all the changes for you. Everything is in-house, nothing gets outsourced. You'll be able to see exactly what changed, how many sales it brought you, how much profit it added, and more.
You also have the option to manually approve all changes and tests if you would like more control.
One simple step and you're done.
Delta does the rest
Most companies take 90 days just to find a small improvement. Not us. You get set up same day. Get a full site analysis, know exactly what's wrong, and have improvement tests up and running in under 72 hrs. Every day you wait costs sales and ROAS.
Time to first win
Same day
Set up
Under 72 hrs
Analysis + tests live
16× faster
Wins vs industry avg
Everything is included in one standard setup. We diagnose, build, test, and improve until it pays for itself.
What's included
Just install the app. We handle strategy, copywriting, design, and Shopify development in-house.
No per-test or per-improvement fees. Keep launching tests and uncovering as many wins as possible.
Approve every test and update before launch, or let us run the program while you focus on growth.
Every test runs on alternate templates. Your live store stays untouched during the experiment.
Know what’s wrong and have improvement tests live within 72 hours.
Zero surprise costs. Everything is included in the standard setup, and you can cancel anytime.
Full website redesign packages are also available.
We have a small one-time fee to get you set up, gather website data, have our data scientists do analysis, etc. We don't profit from this fee, so it's super small—around $1.5K USD for most stores. This could be more or less depending on the size of your business. Larger stores (doing more than $10M in revenue) will have a larger setup fee. If you would like to do a full website redesign, we also waive the setup fee.
We guarantee you ROI, so after setup, we work with you for free until our service pays for itself in profit.
After you achieve ROI, you only pay a percentage of the profit we add—not total profit. We don't charge any retainer fees, a percentage of revenue, or a percentage of total profit. That means if you normally make $20K a month in profit and we add an extra $10K in profit to that, we only take a percentage of the $10K, not the full $30K.
If we don't add additional profit for a month, you don't pay us. This way, you always remain net positive, and the service always pays for itself.
Losing changes are not added to your store, and you are not charged a performance fee when we don't generate additional profit. If we don't make you more profit that month, you don't pay us. We also measure more than conversion rate: improvements to average order value and profit per visitor are also tracked and optimized, so even if your conversion rate stays the same, you will still make more profit.
There is no universal minimum. It depends on your conversion rate, order volume, and how large an improvement we are testing. Before getting started, we review your data to determine whether your store has enough traffic to reach conclusions within a practical timeframe. If you have low traffic, we will still work with you; testing might just take longer.
No. New experiments are built and reviewed on hidden versions of your Shopify pages, so they do not affect normal shoppers. We will also send you any changes or tests before we make them. If there is something you don't like, we can redo it until it looks perfect to you.
No. We improve conversions without stripping away what makes your brand recognizable. We will also send you any changes or tests before we make them. If there is something you don't like, we can redo it until it looks perfect to you. Tests may explore changes to messaging, layout, offers, or visual hierarchy, but they are designed around your existing brand.
No. Since we are official Shopify Partners, our experiments are built directly into your Shopify theme and don't add any significant weight or page load time. Most of the time, we actually improve site speed with the upgrades we make. We also don't use bulky page builders or unnecessary third-party scripts like other companies do.
No. Our tests are designed to protect your existing URLs and search visibility. Test variations are served through hidden alternate Shopify templates rather than replacing your live pages, and the original page remains the canonical version for search engines.
Usually, yes. Since we partner directly with Shopify, we are able to work with your existing Shopify theme and app setup. During onboarding, we review the relevant apps and integrations so experiments do not interfere with subscriptions, reviews, bundles, upsells, tracking, or other important store functionality. If an app creates a limitation or conflict, we will explain it before launching the test.
Yes. We actually use the same system these platforms use for order attribution, so it's extremely accurate. Our testing system works alongside your existing analytics without replacing or reconfiguring it. We preserve attribution parameters such as UTMs, avoid duplicate tracking, and check that important events continue firing correctly. Your existing GA4, Triple Whale, Hyros, and advertising reports continue working normally while experiments run.
Hit Get started for higher conversion rates, higher ROAS, and a lower CPA—more profit from every visit you already pay for.
